BIOGRAPHY

Soffía graduated from Iceland Academy of the Arts in 2001, with a B.A.
in Fine Arts, specialized in printmaking. She has used photographs a lot in her experiments in printmaking, weather it was lithography, silkscreen or other printmaking methods. That has led her to work mostly in photography now.

Soffía lived in B.C., Canada in 2005 - 06, where she practiced her art. Soffia studied multimedia in 2005, her main projects today in that field are musicvideos, cd covers design and webdesign.

Soffia's major project of 2007 was a music video for the Icelandic musician Eberg, released in october 2007, it can be viewed at Youtube.

In 2008 Soffia moved to Copenhagen for 6 months with her husband, where she was itaking promoshots for bands, as well as working on her Fine Art Photography.

From September of 2008 Soffia will spend few months in Madrid, where she will explore the city with her camera.

She lives mainly in Iceland with her husband Haraldur Jóhannesson. They frequently live abroad due to his work, which gives her the chance to experience new cultures and enviroments which envigorates her art.

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E X H I B I T I O N S

2007 Centre of the Universe 2006, Icelandic Printmaking Gallery, Iceland
2007 Ljósmyndir, Icelandic Printmaking Gallery, Iceland
2006 Beautiful B.C, Retrospection, Arnica Gallery, B.C, Canada
2006 Centre of the Universe 2005, Kamloops, Canada
2006 Globalization, Smorgasbord, B.C, Canada
2004 Globalization, Sólon, Iceland
2003 Shaken and stirred, Spitz Gallery. London.
2001 Graduation exhibition, Iceland Academy of the Arts.
2000 Brum, Icelandic Printmaking Gallery, Iceland.
2000 Home- Field of Creation, Sörlaskjól, Iceland

D E S I G N

2007 Stop Motion music video for Eberg
2007 dukkulisur.net and cd cover
2006 Animated music video for Eberg
2005 Cd cover, Voff Voff for Eberg
2005 Website -www.eberg.net for Eberg
2002 CD cover, The Process for Janie Price.
2002 Website -www.birdwebsite.net for Janie Price
2000 Illustration, teaching material in marinbiology for Tómas Gíslason.

I'm an artist and my passion is photography. A lot has changed since I started practicing photography. When I started I used a manual Pentax film camera, and spent my time in the darkroom creating art from the film. Now I have evolved into the digital age. Today I use a Canon Rebel digital camera and the darkroom has been replaced by my computer and its image editing software.

Editing can, however, only enhance my art. First it needs to be created through staging and direction. This action of creating the right shot is essential for the final outcome, and needs to be spot on. It is in these first stages that the quality of the photographic artist first becomes apparent.

Only once the perfect shot is in place can editing take place and highlight the emotions and the texture of the final image.

This combination of staging and editing is what creates my fine art photography. This is what I excel at.